December 21, 2016 Back to News

Inver’s First Dealer Conference at Thomond Park.

Jack and Tracy Fitzpatrick at Inver's First Dealer Conference
Jack and Tracy Fitzpatrick at Inver’s First Dealer Conference

Thomond Park, home of Munster Rugby, in Limerick was the venue for Inver’s first Dealer Conference. The Irish forecourt market is facing changing market dynamics and Inver’s CEO, Chris O’Callaghan shared the company’s business and marketing strategy for the future with attendees. The conference also focused on maintaining the strong relationships with Inver’s forecourt partners.

A varied selection of speakers from the Inver management team spoke on the day joined by guest speakers from Camara Ireland, Ogilvy & Mather and Munster Rugby. The Speakers created an informative, inclusive environment with the attendees. Ben Lenihan, Inver’s Retail Director noted, “The event provided our forecourt partners with the opportunity to network throughout the day, make new friends and create new contacts.

It afforded all those who attended the opportunity to learn new aspects of the business, discuss their own operations and learn from Inver and the other delegates. We have listened to what the delegates have to say, to us and to one another, and we will use that information to continue to build Inver’s forecourt brand.”

Chris O’Callaghan, Inver’s CEO, said ‘’Thomond Park was an outstanding location for Inver’s first Dealer conference and it was a clear demonstration our forecourt network is growing rapidly.  It was a pleasure to host our forecourt partners and outline to them the tangible expansion the forecourt network is achieving.

The relationship with our forecourt partners is hugely important to me and to the company and it was an honour to share our development plan with them and review the amazing milestones we are achieving with Inver’s brand awareness.

Inver is an Irish company and we are committed to giving back to our local communities. Children, education and technology are a key focus and we have sponsored eight Techspaces via Camara for the past three years. The conference allowed time to review all our sponsorship’s in detail with our forecourt partners, illustrating the benefits their local communities achieve from these endeavours.

The selection of Thomond Park as the venue for the Dealer’s Conference highlighted Inver’s new sponsorship with Munster Rugby.  Inver will sponsor Munster Rugby’s Junior Supporters Club for the next three years.  Inver’s sponsorship facilitates free membership to 5,000 children in 2016.    We have some exciting plans to combine all our sponsorship’s into one event this year.”

In his closing remarks at the conference, Chris O Callaghan, reiterated Inver’s commitment to the brand and to the dealer network and informed delegates that continued growth is a fundamental part of Inver’s strategic plan for the Irish retail forecourt market. He stated “Inver will work with local partners who have the vision and capability to provide modern forecourt retailing to their local community and I look forward to hosting next year’s dealer conference.”